Marketing

(Customer)

We create iconic brands and bring them to life. It’s creative and exciting. No two days are the same in this area. We understand our customers in the same way as we understand our Management Trainees and want to make a positive difference to their lives.

By moving around the Marketing team, you will gain valuable experience of marketing for the Thailand’s largest retailer. A chance to develop your skills in lots of different areas, from project management and stakeholder engagement, to creative thinking and presentation techniques.

Department

Proposition

Brand Communication

Loyalty &

Club Card

Value

Proposition

- Identify proposition for both seasonal and non-seasonal depending on timeline e.g. Mother's Day Proposition, Tesco 26th Anniversary Proposition, Mall and Fresh Food Proposition.

- Analyze and propose new normal proposition after COVID19, explore what behavior customers will leave after the pandemic.

- Track post evaluation proposition on previous campaign such as beauty, summer, back to school, and non-seasonal.

Qualification

  1. Analytics (Big Data, Return on Investment)

  2. Critical Thinking (Assumptions and Findings)

  3. Engagement and Communication(Right Content and Right Time/ Branding and Sales)

  4. Marketing Technology (CRM System, Marketing Automation)

  5. Customer Focus (Insight and Foresight)

  6. Innovative Thinking

  7. Strategic Marketing Planning and Implementation

Copyright